A technical SEO specialist is a professional who is skilled in improving the technical infrastructure of a website. It then boosts the visibility of the business website in search engines. These specialists focus on behind-the-scenes elements such as website speed, crawlability, indexing, and mobile responsiveness.
They are significantly important in dealing with the complex SEO issues with your website. They address issues like broken links, duplicate content, or schema errors that can harm your website’s performance.
A technical SEO specialist keeps your website updated with algorithm changes while search engines are constantly evolving. They ensure smooth functionality and help your business attract more organic traffic, boost conversions, and achieve long-term SEO success.
Partnering with experts like K2 Rankings Tech ensures your site’s technical foundation is flawless. In this article, we will highlight the issues with technical SEO your business website often struggles with and how professionals fix them for improving your website performance.
Common Website Challenges That Technical SEO Specialists Solve
Technical SEO addresses complex issues that impact the visibility and performance of a website on search engines. These are some of the common challenges that technical SEO specialists resolve for optimal side performance:
1. Slow Website Speed
- Problem: If your website is loading slowly, it will affect your user experience and search engine rankings negatively. Google pushes fast-loading sites, so delays of even a few seconds will lead to high bounce rates for your website.
In fact, 40 percent of people abandon websites that take more than 3 seconds to load.
- Solution: A specialist will optimize images, leverage browser caching, implement Content Delivery Networks (CDNs), and minify CSS, JavaScript, and HTML files to improve your website speed.
2. Crawlability Issues
- Problem: Search engine bots need to crawl your website effectively to index pages. The poor architecture of your website, broken links, or blocked resources can hinder this process.
- Solution: A technical SEO specialist will analyze robots.txt files, sitemap configurations, and internal linking structures. This will enable search engines to access and index all important pages.
3. Mobile Responsiveness Problems
- Problem: With the shift to mobile first indexing, if your website is mobile unfriendly, it will lose its visibility and traffic.
- Solution: A specialist will use tools to test your website’s responsiveness and implement adaptive or responsive design. This will improve your mobile website’s usability. Also, they will optimize mobile page speed for smooth navigation across devices.
4. Duplicate Content
- Problem: Duplicate content on your website confuses search engines, which causes it to rank lower or receive penalties. Improper URL structuring or a lack of canonical tags are its causes.
- Solution: They will identify and resolve duplicate content issues by using canonical tags, redirecting duplicate pages, or creating unique content for different URLs.
5. Broken Links and 404 Errors
- Problem: If your website has broken links and 404 errors, it will frustrate your users and reduce your website credibility. Search engines understand these websites to be poorly maintained.
- Solution: SEO specialists will identify such broken links through tools like Google Search Console. Redirecting to relevant pages or updating URLs.
6. Improper Use of Structured Data
- Problem: Incorrect or missing schema markup will prevent search engines from understanding your website content. Moreover, this will affect rich snippet visibility.
- Solution: They will add or correct structure data using tools like Schema.org. This will improve how search engines will display your content in search results.
7. Redirect Errors
- Problem: Improper redirects (e.g., 302 instead of 301) will confuse search engines and your users. It will also lead to poor rankings of your website. According to Ahrefs, 95.2 percent of websites feature 3XX redirect problems.
- Solution: Specialists will analyze and fix redirect issues to maintain proper link equity and user flow on your website.
8. Thin Content Issues
- Problem: Your website pages with insufficient or low-quality content rank low in search engines. According to Hubspot, 60 percent of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads.
- Solution: They will identify thin content using SEO tools and work to create high-value, engaging, and keyword-rich pages.
9. International SEO Challenges
- Problem: If your website is targeting multiple regions, it may have language tag issues or improper geo-targeting settings. This results in poor website visibility.
- Solution: A technical SEO specialist will implement hreflang tags, optimize country-specific URLs, and ensure server locations match with target audiences.
10. URL Structuring and Optimization
- Problem: Long, irrelevant, or inconsistent website URLs will confuse your users and search engines.
- Solution: These specialists will ensure that your website URL is concise, keyword-rich, and properly structured for better rankings.
The Rising Demand of Professional Technical SEO Specialists
Addressing technical SEO challenges boosts the performance and search engine rankings of a website. Your business can achieve higher visibility and better user experiences by resolving issues like slow page speed, indexing errors, and broken links.
A technical SEO specialist effectively fixes these issues by creating a roadmap for the long-term online success of your business.
The experts at K2 Rankings Tech have expertise in identifying and resolving complex technical SEO issues. From optimizing crawlability to improving mobile responsiveness of your website, they ensure it meets all search engine requirements.
As experts in the technical SEO specialist domain, they provide tailored solutions for your business.
Are you ready to boost your website’s performance? Contact them today for expert support in technical SEO services!
