Often, you observe that a product with lower potential than yours has a higher number of sales. You are working hard to push your product sales with offline distribution, but a huge amount of customers are just scrolling through their phones and laptops to make purchases.
Though both channels, whether offline or online, contribute to the overall potential of the business, somewhere the online marketplace provides more leverage in driving sales.
In 2023, people around the world spent about $5.7 trillion on online shopping. Over the next four years, it’s expected that this amount will go up by 39%, reaching over $8 trillion by 2027.
Watching this growing trend, almost every business strives for e-commerce website development for their product or services. Apart from listing their offerings at Amazon or Flipkart, they also focus on maintaining their own website with the belief of creating brand recognition and stake ownership.
In this blog, we will read how e-commerce is impacting the marketplace and what our company, K2 Rankings Tech, is bringing on board!
How Did it All Start?
It all started in the year 1982, when the first e-commerce company, “Boston Computer Exchange,” had the idea to create an online marketplace where people could buy or sell used computers.
Later, in 1994, “Netscape Navigator” was created as the first web browser, much before “Google” came into the scene. This was the primary web browser for Windows during the 1990s.
In 1995, Jeff Bezos brought “Amazon” into the play, which turned out to be the most influential e-commerce platform, and from then on, there are more than 26.6 million e-commerce websites in the world (2024), and this number is growing every day.
The growing demand for e-commerce website development has itself become a business opportunity where companies provide services of digital marketing for those willing to establish their online presence on the internet.
Our company, K2 Rankings Tech, stands out as a prime choice for businesses looking for such services. Working with us not only gets e-commerce development services but more promising works, including:
- Comprehensive SEO and SEM services, including PPC and analysis
- Customized Website Design and Development, Including Content Marketing
- Graphics Designing, including logos, UI/UX, and shareables
- Social Media Marketing and Advertising Services
- Complete Brand Building and Management Services
What Effects Did the Development of E-Commerce Websites Have?
When you go to any shopping mall, you get a trolley to carry your purchases, have to roam the entire store looking for your needs, compare the prices, and then wait on the billing counter for your turn to complete your shopping.
This all got simplified with e-commerce website development, where all the work is done by your device and your fingers.
Roaming on the mart is like crawling the e-commerce store; product recommendations allow you to compare quality and prices; you add to the cart the same as you would in the offline store, but here, just with a click and payment, you can do it immediately or when you receive your product delivery.
This is a complete shopping experience where the hassle of traveling, waiting, and other physical work is eliminated.
The idea was not just to provide ease of purchasing but also to make available the cross-border range of products that might be otherwise unavailable at your location.
Conclusion
After an e-commerce website development, there is a lot more work involved in making that website a worthy one. 96.55% of existing websites do not get any organic traffic, and there are many reasons behind it.
Comprehensive services at K2 Rankings Tech ensure that your online business does not suffer in this scenario. We always strive to keep clients satisfied with our work and to provide them the best return on their investment. Know more about our services and works by visiting our website. Visit Now!
