Introduction
Yu-Be.com is a skincare brand offering products that are deeply rooted in Japanese formulations and known for their effectiveness in moisturizing and healing dry skin.
Seeking to expand its market reach and enhance its online presence, Yu-Be partnered with K2 Rankings Tech to implement a focused SEO strategy. The aim was to drive measurable growth in organic traffic, improve keyword rankings, and increase brand visibility among international audiences, particularly in the United States.
Objective
The primary goals were:
- Increase Organic Traffic: Grow monthly visitors to Yu-Be.com through organic search.
- Boost Keyword Rankings: Target high-performing, niche-relevant keywords.
- Strengthen Online Authority: Build backlinks and referring domains to enhance domain credibility.
- Optimize Audience Reach: Cater to the U.S. as the key target market while tapping into international traffic opportunities.
Challenges
- Low Organic Traffic: Initially, Yu-Be.com was seeing limited monthly traffic from organic search channels.
- Keyword Competition: Competitors in the skincare industry dominated visibility of search terms like “best body moisturizer” and “pure hydration.”
- Limited Backlinks: While Yu-Be had a strong product offering, its overall domain authority required improvement to compete effectively.
Strategy
To achieve these goals, K2 Rankings Tech devised a comprehensive SEO strategy:
- Keyword Targeting: Focus on high-volume, niche keywords with strong buyer intent such as “skin peeling on hands,” “fingertips peeling,” and “best body moisturizer.”
- Content Optimization: Create optimized product pages, blog posts, and FAQs tailored to target search terms and user intent.
- Technical SEO: Improve website speed, mobile responsiveness, and on-page metadata to align with Google’s ranking factors.
- Backlink Campaign: Conduct outreach for backlinks from skincare blogs, niche directories, and authoritative domains.
- Geographic Targeting: Prioritize the U.S. audience while working to expand visibility in other countries, including Thailand.
Results
1- Organic Traffic Improvement
- Monthly organic traffic increased by 47%, growing from 1.2K visitors/month to 1.7K visitors/month within three months (August–October compared to November–January).
- Traffic from the U.S. constituted the majority (86%-89%), affirming successful targeting of the primary audience.
2- Better Keyword Performance
Yu-Be.com achieved higher rankings for competitive, high-traffic keywords:
- Skin peeling on hands (6,600 searches/month): 230 monthly visitors generated.
- Pure hydration (5,400 searches/month): Attracted 80 monthly visitors.
- Best body moisturizer (3,600 searches/month): Drove 115 monthly visitors.
These search terms align perfectly with Yu-Be’s expertise in providing skincare solutions.
3- Growth in Backlinks
- Backlink count increased by 9.2% (from 7.4K to 8K), contributing to improved domain authority and credibility.
- Referring domains grew by 12%—a key indicator of higher trust among search engines.
4- SEMrush Rank Improvement
- Yu-Be.com’s SEMrush rank improved by 190,795 positions, moving from 811.9K to 621.1K, showcasing enhanced online visibility and competitive standing.
5- Expansion of International Reach
- Other countries like Thailand saw a 1.8% increase, highlighting the potential for global expansion.
6- Focus on Long-Term Sustainability
Yu-Be.com established a self-sustainable organic presence, relying entirely on SEO without paid traffic, ensuring long-term cost-effective marketing ROI.
Conclusion
The SEO campaign for Yu-Be.com showcases the transformative power of targeted digital strategies. By focusing on high-performing keywords, strengthening backlinks, and optimizing for international audiences, Yu-Be successfully expanded its organic traffic and solidified its position in the competitive skincare market.
The brand’s dramatic SEO growth demonstrates the importance of tailoring strategies to the specific needs of international clients, emphasizing both niche relevance and geographic targeting.
Key Takeaways
- Targeted SEO strategies can effectively drive organic growth without costly paid campaigns.
- Content optimization and keyword selection are critical for success in competitive industries like skincare.
- Backlinks and referring domains significantly enhance brand authority.
- Geographic focus helps brands achieve their goals within core and secondary markets.
Yu-Be.com’s growth story underscores how partnering with the right digital marketing agency can lead to measurable results, sustainable strategies, and a stronger online presence.
